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Sales & Marketing

The Sales category of REB is host to a plethora of sales-related articles and information. The category aims to keep property managers informed about the latest sales developments and methods in creating effective sales strategies.

How to use property data effectively

The best agents understand that property data must be contextualised within an individual area over a long period of time in order to inform smart in...

Top dealmaker reveals listing strategy

Securing a listing is the first step in a real estate agent’s job to selling property, which is why Justin Taylor has come up with a method that sui...

‘It’s a people business; we just happen to sell property’

Matt Lahood joins host Phil Tarrant on this episode of the Secrets of the Top 100 Agents podcast to reveal how The Agency is disrupting the traditiona...

The shift towards professionalising the real estate industry

According to Leanne Pilkington, the education and training requirements for real estate agents in New South Wales is unsatisfactory. As a consequence,...

People list with agents – Not agencies

Chief energy officer at UrbanX, Dan Argent, believes that making the move to working for himself is the best thing he has ever done. A move that he en...

Australian company takes gold at prestigious awards

Tucked away in London’s Savoy Hotel, leading property companies gathered for the International Property Awards. Write comment (0 Comments) ...

Ex-pro golfer on how he became a real estate ace

With a client base that is more than 70 per cent past clients or referrals, McGrath estate agent Justin Taylor has built a reputation based on consist...

‘You can’t future-proof a business, but you can future-ready a business’

Ever-eroding profit margins mean that most real estate agencies are operating in survival mode, but according to industry leaders, agents need to be p...

How this dealmaker is consistently increasing sales volumes

Maintaining a high volume of listings in a low-supply market is a challenge faced by agents across the Australian property landscape. Write co...

Why consistency and discipline are the keys to success

As number 7 on REB’s Top 100 Agents, Marcus Chiminello believes the best real estate agents can thrive irrespective of market conditions. Wr...

How this new CEO is adding value to his business

Having recently been appointed CEO of Harcourts International, Steve Caradoc-Davies reflects on the key priorities and challenges of his first few wee...

How to maintain connections with clients

With almost 30 years of experience in Sydney’s eastern suburbs real estate market, Ric Serrao has witnessed the evolution of the industry first-hand...

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