Better Homes and Gardens Real Estate has bolstered its offering with a new office in a Blue Mountains hotspot.
The new office, which has a focus on residential sales and property management, is located in Blaxland and is being headed up by licensee Vickie Stickler.
Ms Stickler is joined by Michael Ball and Steve Wood. The trio hold over 35 years of experience in real estate.
“The Better Homes and Gardens brand is one that people already know and love, so I thought it would be fitting to bring the real estate arm to the lower mountains,” Ms Stickler said.
“The entire Blaxland team felt the alignment to the franchise was obvious for their demographic based on the brand’s lifestyle appeal and high level of brand awareness.
“I saw this as an opportunity to set our business apart from competitors while still providing a superior level of service to meet the property needs of local residents. It is a huge decision for a vendor to choose an agent to represent them in the sale of their property, and becoming the agent of choice is a responsibility we do not underestimate.”
According to a statement from the group, the new Blaxland office has launched a cross-platform marketing campaign to support their opening, inclusive of video, social media, national magazine editorial, DL distribution and local sponsorships.
The campaign demands that their community should “Expect Better” of the real estate industry and carefully consider who to trust with the representation of the property, the statement read.
Better Homes and Gardens Real Estate CEO Michelle Delaney welcomed Ms Stickler and her team to the network.
“Vickie and her team are destined to achieve amazing results for their clients due to their passion, authenticity and drive which is very much aligned to the values of our brand,” she said.
“The lower mountains is an ideal fit for Better Homes and Gardens Real Estate, so I’m pleased to see our brand present in this region.
“Similarly, we have been seeking representation in Queensland’s Gold Coast where very soon I will be able to announce details of another new office.”
ABOUT THE AUTHOR
Emma Ryan is the deputy head of editorial at Momentum Media.
Emma has worked for Momentum Media since 2015, and has since been responsible for breaking some of the biggest stories in corporate Australia, including across the legal, mortgages, real estate and wealth industries. In addition, Emma has launched several additional sub-brands and events, driven by a passion to deliver quality and timely content to audiences through multiple platforms.
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