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Ray White Group celebrates 9th year of ‘A Little Ray of Giving’

By Bianca Dabu
20 October 2020 | 1 minute read
Ray White Group

Ray White has officially launched its ninth festive “A Little Ray of Giving” campaign, which allows offices to partner with charities and deliver cheer across the Christmas period to those who need it most.

Ray White senior marketing manager Todd Alexander said that, now more than ever, with the unprecedented tides brought by the COVID-19 pandemic, their Christmas campaign has never been more relevant.

“It’s been a year like no other and the ability to come together and help those less fortunate has never been more relevant,” Mr Alexander said.

“Now in its ninth year, A Little Ray of Giving is well established as an excellent way for offices in our group to not only celebrate Christmas, but to connect with their local communities by doing something together that makes a real difference.”

In recent years, Ray White offices across states have chosen local charities that benefit a wide variety of causes, ranging from Rotary to the Salvation Army, and Victims of Domestic Violence to the RSPCA, among many others.

Ray White marketing assistant Katrina Lloyd, who is managing her second A Little Ray of Giving campaign, said offices are free to partner with a local charity that they connect with.

“They put up a Christmas tree and invite their local community to donate gifts throughout late November and December, then arrange for the chosen charity to collect the gifts in time to celebrate Christmas,” Ms Lloyd said.

In 2019, over 350 Ray White offices across Australia and New Zealand took part in the campaign, bringing over 11,000 gifts to those in need in local communities, along with $2,200 in cash, $1,000 in gift cards and 307 bags of food.

“Being a family-owned and led business, we understand the importance of having someone to rely on during the festive period, and it’s humbling that so many offices join what is a great cause that touches the lives of so many,” Mr Alexander said.

“We look forward to working closely with our communities once again.”

Ray White Group celebrates 9th year of ‘A Little Ray of Giving’
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