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This leading agency in Ballarat is using Ai to win more listings

By RiTA by AiRE
15 July 2021 | 1 minute read

Promoted by RiTA by AiRE

PRDnationwide Ballarat is one of the Top 3 Agencies in Ballarat, the second largest town outside of Melbourne. With over 35 real estate agencies located in the area, it is an extremely competitive market. Director and Sales Manager Jason Birch recently joined RiTA by AiRE Growth Specialist Tristan Lovell in a webinar dedicated to sharing ways to accelerate your leads and listings ahead of Spring.

Mr Birch implemented RiTA into PRDnationwide Ballarat early 2020 and has been incredibly happy with the value he has been getting out of the Ai-powered system. 

RiTA is a robot that plugs into an agency’s CRM and uses Ai to find the best people in the database to talk to and generate more leads. She takes the guesswork out of who to call and what to say in prospecting and engages with people through hyper-personalised, automated two-way SMS conversations.

“In our marketplace, we are a volume agent, so we need to make high volume of calls, we need to contact a lot of people and get to a lot of appraisals, and RiTA just helps us do that so much better than what it was in the past.

“The biggest success has been changing the agents’ attitude towards prospecting.

“The way that we used to do our prospecting, and I was the same way when I was doing prospecting, I would think of reasons why not to do it. RiTA gives you every reason why you should ring them.” said Mr Birch.

PRDnationwide Ballarat use RiTA’s call lists as part of their prospecting and that is the backbone to what they do: having direct contact with their clients on the phone. Since June 2020, the sales team has made 10,000 calls out of RiTA, out of which 45% were connects and 26% were left voice mails. 

The agency turned on RiTA’s SMS automation feature a month ago and the results were mind-blowing. Within the first week, Mr Birch’s team received 173 appraisal requests, won 3 listings, with 4 more to come. In the last two weeks, RiTA sent just under 1,200 SMS on behalf of the agents, created 255 follow ups and received 64 appraisal requests. Those results came through without the agents having to pick up the phone at all. A massive time saver that has a huge impact on the business and the agents.

Mr Birch used a fishing analogy to explain how powerful RiTA’s features are: “The call lists are fishing up stream. People don’t walk into your agency anymore, and if you get called in you are usually up against 2 or 3 other agents. I want to use the call lists to get ahead of that.”

“What the SMS automation is doing is not only fishing up stream, it is putting a big net even further up to people who aren’t even thinking about using us or haven’t even thought about selling at that stage, but this starts the process. We are actually putting a dam and RiTA is just trawling through data that we would have never got to.”  

Finally, the Director and Sales Manager explained how important it was to understand your database. 

Mr Birch receives a weekly win/loss report from RiTA and looks at how many of his contacts have listed with competitors. He said “You will see once you implement RiTA, you may have a database, you may think you are doing ok but people are actually stealing money out of your pocket, and you don’t know. At the minimum, RiTA goes through your database and will tell you what is happening. It motivates me.” 

Click here to watch the full webinar replay.

For more information about RiTA and a private consultation with the RiTA by AiRE team, visit

This leading agency in Ballarat is using Ai to win more listings
Jason Birch Website original
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