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Elders’ newest acquisition expands Perth presence

By Juliet Helmke
29 November 2021 | 1 minute read
Ingrid Feinauer

The retirement of a Rockingham industry veteran brings about substantial change for the business he’s run for 29 years.

With Paul Baird-Murray stepping away from LJ Hooker Rockingham, Elders has acquired the business in Perth’s south, which will continue to be managed by Ingrid Feinauer.

Ms Feinauer has reflected on the decision to start this new chapter with Elders, which she acknowledges as being a long time in the works.

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“We have been talking with Elders management for nearly two years about what the future of our business would look like – and it became obvious to all of us that the best way to ensure that our loyal customers were looked after into the future was to find a safe pair of hands to pass [our customers] along to,” she said.

“It is also very exciting for our team to be able to work, learn and grow the business to the next level, with the Elders brand that has been in Australia for over 180 years,” she added.

But amidst this substantial change, Ms Feinauer said the team’s guiding principles would remain the same.

“What won’t change is the same local people helping you in the same way we always have – but now we can draw on a strong support team from across Australia that includes resources we could never have had to assist you in the past,” Ms Feinaur commented.

She noted that the company’s size and scale in the region – settling nearly five residential sales in Western Australia every day – would allow the office to bolster its offerings in both sales and property management.

“Customers will also get the support and resources of an ASX listed company with a trusted brand that manages over 10,000 properties across Australia and has well in-excess of 300 real estate offices,” she said.

Elder’s general manager of residential estate and brand, Belinda Connor, said that this was a great step forward in the company’s plans to expand. 

“Elders have seen significant growth in its real estate division over the past year, with gross margin up 33 per cent on FY20, reflecting ongoing network expansion and high demand for assets,” she said. 

“We are pleased to welcome LJ Hooker Rockingham to the fold during this exciting time for our business.”  

Elders’ newest acquisition expands Perth presence
Ingrid Feinauer reb
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ABOUT THE AUTHOR


Juliet Helmke

Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.

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