The network’s first Tasmanian office has opened in Launceston, as the brand moves to establish a wider presence in Australia’s southernmost state.
McGrath founder and executive director John McGrath welcomed Launceston specialist Josh Hart and his team to the fold, noting that the company’s foray into the region had depended on finding the right outfit to lead the venture.
“Josh Hart is one of the most exciting real estate professionals I’ve met in the last 40 years. So to have him heading up our inaugural Tasmanian offices is incredibly exciting. Tasmania is such a key market for us moving forward we wanted to wait until we found a world class partner before we launched there,” Mr McGrath said.
Of the company’s decision to establish a presence in the state, Mr McGrath explained that recent market changes had instigated the move.
“We have seen that safe lifestyle destinations have become paramount in our choice of where and how we want to live, and Tasmania will continue to be in the world spotlight as a cultural and desirable lifestyle option for many seeking to relocate,” he said.
Christopher Mourd, the brand’s head of franchise network, said they had identified Tasmania as the next most desirable market in the country outside of their current footprint.
“We believe its popularity will only continue. Launceston is easily accessible and well serviced with direct flights from the key mainland cities and will be a focus for us as we have serious plans to grow outward from here to all key Tasmanian markets,” he said.
The city recorded considerable growth over 2021, with median house values increasing 22.8 per cent in the first nine months of the year. Yet it’s still a desirable market for many, with the average house price sitting at $445,000.
McGrath Launceston will service the inner city as well as its surrounding suburbs from Dilston in the north, Youngtown in the south, Riverside in the west, and St Leonards in the east.
Mr Hart, who previously operated One Agency Launceston, is joined by area specialists Brad Gray, Phillip Shearing and Tiffany Henricks in establishing the brand’s presence.
He cited the company’s wide reputation as well as its culture and extensive office support as prime reasons for taking the leap to a new brand.
“To align with McGrath as we enter 2022, gives our clients access to both national and international buyers who are looking to relocate or invest in our magical yet affordable state. Such an alignment, we believe is in the best interests for our clients,” he said.
ABOUT THE AUTHOR
Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.