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Ray White AKG unveils ‘strategic shift’ and 3 leadership moves ahead of 2024

By Grace Ormsby
13 December 2023 | 11 minute read
annabelle ross marcus frater carmen james Ray White AKG reb af5thi

Recognising the dynamic nature of real estate, the Avi Khan-led brand is switching things up ahead of the new year.

The Brisbane-based agency has revealed it is making a move towards a “service-oriented model” as it looks to provide “robust support to their agents and clients”.

It is reportedly part of the brand’s commitment to adapt to the evolving needs of the industry, and position Ray White AKG as a market leader in agent services.

According to a statement from the business, the move allows AKG to allocate resources more efficiently and provide specialist roles to better meet the unique requirements of their agents and involves a number of new high-profile appointments at the group.

It also follows the addition of 55 new team members over 2023 to date.

Weighing in on the changes, Ray White AKG principal Avi Khan said the shift “underscored the group’s dedication to enhancing the overall experience for its agents and ensuring their success in a competitive market.

“As 2024 approaches, Ray White AKG does not want to only anticipate the future; we are looking to shape it,” he put forward.

These roles are designed to cater to specific aspects of the real estate business, providing our agents with access to experts who can offer targeted support and guidance.”

The business’s property management CEO, Rachel Curtis, said that the changes reflect “a strong client-centric philosophy”.

“Our commitment to delivering exceptional service extends beyond our agents to their clients,” she said.

“By optimising our internal operations, we aim to elevate the overall client experience and reinforce Ray White AKG’s reputation as a client-centric real estate partner,” she explained.

As part of the transformation, Annabelle Ross will take on the newly created role of head of customer service.

Having spent time as a successful Brisbane-based principal, AKG said she comes to the team with more than 10 years of experience in leading teams and delivering results for her clients.

Marcus Frater also joins the team, taking on the role of head of growth, from Australian proptech heavyweight PROPIC.

The agency group reported that Mr Frater is “passionate about the intersection of technology and how it plays a pivotal role in the real estate industry”, and has a strong affinity with the Ray White brand. His family has been running a Ray White franchise for more than a decade, which he said is an important part of his understanding and learnings of the real estate industry.

Rounding out the appointments is a new head of human resources and people. It’s a promotion for Carmen James, who has already been working within the business as the office manager.

Ms James is set to lead a move to health and wellness programs, which Mr Khan said would be emphasised for the leadership team in particular.

Reflecting on the new appointments, Mr Khan stated that the group is “well-positioned to provide unparalleled support in an increasingly competitive real estate market”.

Ray White AKG unveils ‘strategic shift’ and 3 leadership moves ahead of 2024
annabelle ross marcus frater carmen james Ray White AKG reb af5thi
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Grace Ormsby

Grace Ormsby

Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.

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