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Professionals bears fruits of national expansion strategy

By Grace Ormsby
09 July 2024 | 12 minute read
ron padua katherine gonzalez cork reb oie7ld

Nine new offices on the way and an executive appointment mean the national network is kicking FY2025 off with a bang.

Professionals is set to welcome an average of one new office a week over the coming two months, as it also welcomes a new leader into the executive team as a business development executive for Western Australia. A statement from the brand said the broadened footprint, which spans the country’s east to west, is part of a plan to “meet its ambitious targets for growth”.

According to Professionals CEO Katherine Gonzalez-Cork, the latest additions are “testament to what Professionals offers”.


“All nine offices are in prime locations and will be assets to their clients, communities and the Professionals network,” she shared.

Noting the principals are “all well-established and highly successful businesspeople”, some of the offices rebranding to Professionals include outposts in Brisbane’s Beenleigh and Tarragindi, Melbourne’s Mount Waverley and Oakleigh South, and a Clarkson office in Perth.

New offices establishing themselves with the brand include a Perth-based Ardross address, alongside three as yet unannounced locations.

Daniel Pigram is one principal who has done a rebrand of his Logan business, which will go live next week as Professionals City to Surf. It’s a full circle moment for the owner, who was with Professionals when he first opened the office almost 20 years ago.

“I am born and bred in Beenleigh and am excited to be back with Professionals,” he commented, citing the impact of the “major management restructure” recently undertaken by the group, as well as its reinvestment back into brand marketing.

The move back into the fold comes as Pigram has goals to grow his business, with the ambition of growing his team of five by another two salespeople and developing out the property management arm.

Pigram is not the only one returning to his roots, with Ron Padua announced as the network’s new business development executive for Western Australia.

Gonzalez-Cork noted that Padua comes back to the organisation after 15 years spent with other brands, sharing her confidence that “Ron will boost the team and help grow and support our network of agencies in the west”.

Padua brings back “extensive” experience across sales, property management and business development to the role, which will see him responsible for building relationships in Western Australia and supporting the brand across metro and regional parts of the state.

Calling the network’s people and culture “second to none”, he commented that “returning to Professionals is like coming home and I’m thrilled to be back”.


Grace Ormsby

Grace Ormsby

Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.

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