Will Tradingpost.com.au be able to take on realestate.com.au and Domain? Poll

Last week, REB revealed a former print powerhouse is entering the listings portal market to try and shake things up – but do you think it will make an impact? Have your say.

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Tradingpost.com.au has unveiled a ‘Property’ tab on its website which will allow agents and sellers to register their interest and sign up. The group says it’s offering agents a deal they “can’t refuse”.

To celebrate the portal’s move into property, Tradingpost.com.au is offering agents a $50 per month subscription, which is valid for those who sign up before 30 September. The regular price is $198 per month.

Tradingpost.com.au’s national sales manager Corey Weekes told Real Estate Business the group isn’t so much a “disruptor” as a logical player in this space.

Some readers commented that realestate.com.au and Domain are too dominant, and unless someone brings a truly unique proposition to the market, they are unlikely to make a difference.

However, other readers are happy simply to have another marketing avenue.

Let us know what you think by voting in the REB poll here: Will Tradingpost.com.au be able to take on realestate.com.au and Domain?

Are agents ready to embrace a new portal? Is this just going to be an expensive exercise for the group? Will they follow the path of others who have tried and failed?