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One of Australia’s larger buyers’ agencies has launched an e-learning platform that aims to help agents who are interested in becoming buyers’ agents or help them learn more about the profession.
Cohen Handler launched the Buyer’s Agent Institute on Tuesday (24 October), a five- to six-week education program that is described by CEO and co-founder Ben Handler as a venue providing an opportunity for those who want to become a buyer’s agent with expertise.
“Those that are exploring a career in the [buyers agent] sector are consistently being met with roadblocks on the way, mainly due to a lack of information and education available to help understand what it’s like to be a buyer’s agent,” Mr Handler said.
“We’ve helped build and shape this rapidly growing industry, and now we want to ensure that those who are interested in pursuing a career are basing their decision on the right information from experts in the field.”
The Buyer’s Agent Institute consists of educational materials from Cohen Handler, have live Q&A sessions with Mr Handler and Simon Cohen, and have access to a mentorship program.
“This is not a marketing or hiring strategy,” Mr Handler said. “We genuinely want all buyers’ agents across Australia to be putting their best foot forward. And in order to do that, you need to have people that are interested in, and informed about, this career path.
“Having spearheaded the buyer’s agent industry in Australia, we want to ensure that the high standard and quality of buyers’ agents continue to be consistent. Education is one part of this approach.
“We’ve had plenty of people ask about whether we’re concerned about creating competition for ourselves, but we’re looking at the bigger picture — we want to ensure that all buyers’ agents are educated.”
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