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Third-party lead generating platforms, including Local Agent Finder, are part of the real estate landscape and are unlikely to disappear. In fact, it is likely that they are just going to get more sophisticated as the technology associated with the industry evolves and becomes more refined.
Having these platforms is dividing opinion among agents, with some being pro the idea and quite complementary of it, while others being vehemently opposed to it.
To this end, Local Agent Finder has agreed to take all of your most pointed questions and answer them.
CEO Matt McCann said that Local Agent Finder believes in being honest, responsive and transparent with the industry.
“So, please send through all of your most challenging questions and I will answer them,” the CEO said.
REB is encouraging all agents to get on board and send questions to the editor at
Earlier, Mr McCann spoke out in favour of third-party lead generators, dispelling three common myths about it.
He said that the first myth is the perception that prospects are not serious about listing.
“Our data shows that two out of three home owners who connected with an agent through our platform went on to list their property within 12 months.
“We believe this is because the sellers have already done much of their due diligence on the agents through the platform and can therefore make quicker, more informed and confident listing decisions.”
The second myth is that the platform automatically disperses leads to all registered agents in a local area, despite the sellers’ preferences.
“We share a home owner’s details with a shortlist of three agents who are encouraged to reach out promptly to arrange an appraisal, giving them the best possible chance of winning the business.
“Home owners do receive access to their local results online which they can use to view and connect with additional agents. However, historical data shows this occurs very infrequently.”
The third myth is that the platform is geared towards low performers.
“Many of Australia’s top-performing agents use Local Agent Finder on a regular basis, including agents who have placed in the REB Top 100 Agents ranking.
“A number of these very successful, award-winning agents have listed as many as 20 properties from Local Agent Finder prospects, a clear indication of how the platform has helped them grow their revenue streams.”
To have your questions answered about the work Local Agent Finder is doing, or to offer suggestions, please contact
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