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Voice search engine queries have continued to rise and will have a significant impact on the way real estate businesses reach their clients.
The take-up of services like Google Home, Amazon Alexa and more by millions of Australians will have an impact on how real estate agents reach potential buyers, according to expert Davide Defendi.
Mr Defendi, head of strategy at SEO Shark, said that real estate businesses will have to ensure their sites are optimised for voice search queries to make the most of the new technology.
Mr Defendi said that the old way of keywords is no longer valid, and agencies will have to optimise their site for longer words.
“As they rely on natural speaking patterns, voice search engine queries contain longer phrases. The subtle differences of both search terms are significant, and brands should ensure their website is optimised to rank for such longer-tail keywords,” the expert said.
Content also needed to be refocused to increase chances of appearing in a featured snippet as that is where 90 per cent of voice search queries come from.
“A good tactic is to develop a strong, detailed FAQ page or blog on the website, as these will usually contain long-tailed, conversational phrases,” the head of strategy said.
Local SEO was also important as 88 per cent of mobile queries used the phrase “near me”, Mr Defendi said.
“By optimising keywords to have local intent and include location-specific keywords, business[es] will be rewarded with a healthy ranking,” the expert said.
Lastly, Mr Defendi said that regardless of how the site is designed, it needs to be optimised for mobile or else people would leave it.
“Businesses should ensure their website performs at optimum speed, as sites that take longer than three seconds to load will result in up to 54 per cent of mobile users ‘bouncing’ from your site,” the head of strategy said.
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