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Sales leader works to disrupt real estate industry

By Lyall Russell
18 March 2020 | 1 minute read
Charles Caravousanos reb

New technology has inspired Charles Caravousanos to embrace a range of digital tools available to real estate agents to change the way people sell property.

The agent with more than 20 years of experience saw little change in how real estate was done for a large part of his career.

Previously, he was head of residential real estate at Savills, and that is where he saw little change in the real estate business model across the industry.

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He also noticed the way agents interact with clients had not changed either.

“I watched other industries evolving at a rapid pace as technology disrupted their business models, and consumers expected more from their services, but this just wasn’t happening in real estate,” Mr Caravousanos said.

To disrupt the industry and help agents advance their sales approach with the help of new technology, he has become a sales leader at LJ Hooker Avnu where he mentors agents across Sydney’s Upper North Shore and Northern Districts.

He has noticed how the automation of simple tasks, such as administration work, can enable a marketing team to be fuelled and efficient.

“This way, they can truly focus on relationships, spending more time prospecting and being face to face with vendors and buyers to achieve maximum results.”

Although there is a lot of fear around proptech, he realises technology will never replace the need for an agent.

“Real Estate is a people-centric industry,” he said.

“Avnu puts its technology at the service of its agents so they can enhance client experience.”

Sales leader works to disrupt real estate industry
Charles Caravousanos reb
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