Powered by MOMENTUM MEDIA
realestatebusiness logo

Breaking news and updates daily. Subscribe to our Newsletter!

Home of the REB Top 100 Agents
Breaking news and updates daily. Subscribe to our newsletter

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

The brains trust

By Manos Findikakis
15 July 2021 | 1 minute read
Manos Findikakis 2 reb

The agent commission split and franchise fee debate is a common topic of discussion among real estate colleagues and agent principals. What is a fair rate, what am I getting for my split and am I paying too much are often the questions raised.

While most focus on the commission split, and usually the side they “have to give away”, what is not often discussed is the value of a “brains trust”. The term refers to a group of advisers within an organisation that are experts in their field. In our case, successful agents, property managers and business owners.

The value of a high-performing “brains trust” should not be underestimated. It can mean the difference between success and failure. While there are many options for agents to choose agencies and networks based on splits and support services, evaluating the “brains trust” should be high on the list.

Some items agents need to consider:

• The longevity of the organisation. Have they got a track record of success?
• The leadership team. Who are they and what experience do they bring to the table?
• Core values. Are they aligned with what you are looking for?
• The depth of talent; from new starts to elite performers. Have they got industry-awarded performers in the field you can learn from and mirror?
• Marketing and lead generation strategists. Have they got proven results?
• Wealth creation. Do they have investment and business experience that you can learn from?
• Inter-agent and office listing referrals. Is there genuine collaboration among team members?
• Lifestyle and work. Does the organisation embrace and promote a healthy work/life balance?

In addition to the listed items, team energy, team spirit and healthy competitiveness add to the brains trust. It is the foundation that forms the overall culture of an organisation and hence the appeal to prospective agents.

If you are an agent considering a change, an evaluation of the team’s brain trust is a great place to start. Noting that the commission split is important, taking a holistic approach and aligning yourself with the best “brains trust” will always pay more dividends.

Wishing you every success in your real estate career.

Manos Findikakis is the CEO and co-founder of the Eview Group.

The brains trust
Manos Findikakis 2 reb
lawyersweekly logo

Tags:

Rankings
rankings
JUST RELEASED
May 09, 2022

REB Top 50 Women in Real Estate 2022

REB is thrilled to present the Top 50 Women in Real Estate 2022 ranking, which sets t ... LEARN MORE

rankings
JUST RELEASED
May 04, 2022

REB Top 100 Agents 2022

Now in its second decade, the REB Top 100 Agents 2022 rankings are the most revered s ... LEARN MORE

rankings
JUST RELEASED
May 02, 2022

REB Top 50 Agents NSW 2022

Even a pandemic has not put the brakes on the unstoppable property market in NSW, whi ... LEARN MORE

rankings
JUST RELEASED
April 27, 2022

REB Top 50 Agents VIC 2022

The COVID-19 crisis has not deterred the property market in Victoria, which has been ... LEARN MORE

rankings
JUST RELEASED
April 25, 2022

REB Top 50 Agents QLD 2022

As the property market continues to roar in Brisbane and Queensland, the REB Top 50 A ... LEARN MORE

Coming up

rankings rankings
Do you have an industry update?

top suburbs

12 month growth
Box Hill
127.02%
Mollymook
82.85%
Brightwaters
79.93%
Cleve
78.13%
Bawley Point
76.2%
Murrays Beach
75.57%
Terranora
70%
Crescent Head
69.38%
Park Ridge South
68.32%
Mollymook Beach
67.09%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.