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Raine & Horne goes rural with major partnership

By Bianca Dabu
23 July 2021 | 1 minute read
Andrew Brien

The network has partnered with a major rural business to service broadacre markets across Western Australia and the Northern Territory.

Marrying wool, livestock and real estate, Westcoast Wool & Livestock — one of Australia’s fastest-growing wool and livestock marketing, financing and export companies — has recently launched the major rural real estate business in tandem with Raine & Horne.

Dubbed Raine & Horne Rural WA, the new business will service both Western Australia and the Northern Territory from the main office located in Bibra Lake, with future plans for the operation of a satellite office in the Top End.

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It will be led by directors Gerald Wetherall, Brad Faithfull and Geoffrey Geary — all of whom hold corporate roles within the agricultural sector.

Mr Wetherall also boasts significant experience as a previous owner of a real estate office.

According to him, the rapid expansion of Westcoast Wool & Livestock ultimately paved the way for Raine & Horne Rural WA.

“We have been involved in wool sales and exporting for 26 years and opened the livestock division in 2012,” Mr Wetherall said.

“With our livestock division, we have doubled our footprint since 2018, and we see an enormous opportunity on the rural real estate front, too.

“As our clientele continues growing, we believe opening a real estate arm allows us to sell our client’s farms but also gives us the chance to deal with the new owners of the property and to present our livestock and commercial finance services to them.”

Looking ahead, the director aims to leverage on the network’s commercial and technological record to provide best-in-class service to the rural property market.

“Having the backend support and the latest technology is vital to us, as building IT platforms from scratch takes much work, commitment and money,” according to him.

Raine & Horne CEO Andrew Brien has expressed his support for Raine & Horne Rural WA, highlighting its potential for rapid expansion in the near future.

“The trio have now realised they can add real estate to their battery of farming services and have agreed to launch a specialist broadacre office and will operate it in tandem with Westcoast Wool & Livestock,” he commented.

He also outlined that the Northern Territory satellite office would support servicing pastoral and farming communities across the Top End.

Raine & Horne goes rural with major partnership
Andrew Brien 2 reb
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