Twenty-six-year-old Tori DeMamiel has gone from real estate trainee to running a business in just four short years, and her ambitions don’t stop there.
The new owner of First National Real Estate Warwick has shared some of her plans for the business while reflecting on her swift rise to the top.
Having purchased the business in June, Ms DeMamiel knows she has taken on the Warwick agency at something of a tumultuous time, but she’s making the most of the opportunities presented.
“We’re seeing rapid changes in our local marketplace as a result of COVID-19,” she said, noting a marked increase in buyers moving from Western Australia and Victoria.
“Houses which had previously been on the market for over 1,000 days have all been sold, and a lot of rental stock has been absorbed by homeowners.”
Though her professional career is still in its early years, the Darling Downs native can call on a deep knowledge of the local area to drive her market strategy.
“Water is everything in the Darling Downs, so when there’s a lot more of it around, the property market naturally pivots more towards agribusiness and lifestyle properties,” she said.
Ms DeMamiel studied to obtain her real estate certificate of registration while working in sales and property management roles. Her first sales were residential rural properties in Warwick, but as the region has become increasingly green, she has grown more involved with the market for farms and agribusiness.
“I was extremely fortunate to get a great traineeship in real estate, working as a personal assistant to an agency principal a few years back,” she reflected on her start in the industry.
“When you’re in that position, you have a lot of responsibility on your shoulders, so you get your feet on the ground very quickly and can learn a lot, fast.”
Clearly, Ms DeMamiel isn’t prone to dragging her feet. Just a few months into business ownership, she’s already implementing new strategies.
Her first focus is an overhaul of the agency’s marketing strategy, shifting to leading-edge technologies.
“There are some fantastic digital marketing tools at First National,” she shared. “So I’m gradually implementing new pre-listing, listing and ‘on the market’ eBooks, doing hyperlocal campaigns, using new templated marketing options and considering all sorts of things like signage.”