The proximity to premium lifestyle locations coupled with a fiercely competitive market has seen Belle Property launch two new offices in Townsville, North Queensland.
Belle Property Townsville has been rolled out to the market, effective 1 October, and is being head up by principal Ella Geaney. The two offices will operate from West End and Bushland Beach, respectively.
Ms Geaney, who is a long-time Townsville local, has worked in the industry for 27 years in both sales and property management and as an auctioneer.
After operating as part of the Ray White Geaney Property Group, Ms Geaney said she decided to make the move to rebrand the business with Belle Property.
“We felt the region deserved a premium real estate brand, and Belle Property stood apart from the crowd through its pre-eminent and niche approach to real estate. Its dedication to being authentic and developing trusting relationships with customers, while providing consistently high levels of care and service, also aligned perfectly with our own approach and values,” Ms Geaney said.
“I have every confidence the Belle Property brand will be well-received locally, with clients embracing our brand-new look and feel while dealing with the same expert team they have come to trust,” she added.
Commenting on the launch, Belle Property CEO Peter Hanscomb said the group is thrilled to grow its North Queensland presence to include two well-established Townsville teams.
“Ella Geaney is an award-winning leader in the local real estate market, and I look forward to seeing further growth of Ella’s highly successful business and strong client base under our national boutique brand,” he said.
“We’re committed to expanding our network presence in prime Australian lifestyle locations such as Townsville, and are delighted to be opening our latest Belle Property office in this appealing regional city, with the talented Ella Geaney at the helm.”
Looking ahead
Going forward, Ms Geaney said she looks forward to seeing an influx of buyers and renters looking for a lifestyle sea change.
“Townsville’s real estate market is fiercely competitive,” she said.
“There’s a shortage of stock for sale, with properties spending an average of just seven days on the market and achieving prices well above expectation.
“There’s also a shortage of rentals, with a vacancy rate of less than one per cent and rental yield between six and 10 per cent.”
In related news, the new Townsville office openings come as Belle Property Sandringham expands through a merger with McGrath Sandringham, also effective 1 October.
The move sees Belle Property form a new partnership with Fran Harkin and Mark Zammit, formerly of McGrath Estate Agents Sandringham.
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