A New South Wales agent is making a sea change of his own, swapping the streets of Sydney for the beach at Byron Bay.
William Phillips, formerly a director and shareholder at BresicWhitney, will be joining the team at McGrath Byron Bay.
“I had memories of my country upbringing and wanted my young family to experience those values,” Mr Phillips stated before adding that they had explored many potential areas to relocate.
“But it was Byron and its appeal and lifestyle that really resonated with us.”
“Equally, I’ve helped many of my clients in the past negotiate on properties in Byron and have seen firsthand the exodus out of metro cities,” the agent continued.
McGrath Northern Rivers Group principal David Mills, who operates three offices in the region (Byron Bay, Ballina and Alstonville), highlighted that the highly ranked Sydney agent would add a new perspective to the McGrath team’s eight local agents.
“With him, he brings a different lens, having experienced his very own sea change while immersing himself in the Byron community,” he commented.
“He will draw on his extensive Sydney database where he is known and respected, and at the same time, he can guide any prospective buyers having walked that path himself, whether they be relocating or buying an investment or holiday home.”
Mr Phillips himself expects “a surge of buyers from Sydney and interstate wanting to change their lifestyle and seek Byron and surrounds as the place to relocate or invest” as restrictions ease.
“I see great potential in helping grow the McGrath business in Byron and expand their footprint in the region. I’ve always thought that McGrath is the best real estate brand in Australia, and to capitalise on their large buyer network can only benefit vendors and buyers alike.”
According to a network statement regarding Mr Phillips’ move, McGrath founder John McGrath played an active role in the “important recruitment”.
Mr McGrath said: “It’s incredibly exciting to have Will join our team at Byron Bay as I believe he is one of the top agents in Australia.
“And with such strong ties to the Sydney market, which delivers Byron many of its record-breaking outcomes, he’s a great fit for our customers.”
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Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.