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New strategy head for Ray White among 3 big corporate moves

By Juliet Helmke
23 November 2021 | 1 minute read
Mark McLeod

Ray White Group has named a veteran of the network to the role of chief strategy officer while on the same day making two additional key corporate appointments.

Long-time head of growth Mark McLeod steps up to become CSO after decades of involvement with the nationwide brand – a move Ray White managing director Dan White said would clarify the important role he’s been playing in the company’s strategic direction.

“Mark has a unique role in our corporate team that sees him work alongside and influence many of our teams,” Mr White said.


“This includes taking a central position in the rollout of NutureCloud with the digital team, helping to connect Concierge with the network, supporting our auction teams, and providing input and support to a new performance team to ensure they align with the key strategic objectives of the group,” he explained.

Running that new group will be Tim Snell, based in the company’s Sydney headquarters, who moves up from the position of chief performance officer into the role of group head of performance.

The role will see him grow the network through hands-on training, development and performance management programs, now all situated within said dedicated performance team.

“I’ve always held the belief that the biggest asset within the group is its people,” Mr Snell commented. “With the development of a combined performance department, we now have the platform to access and share the best ideas from every state from both the leadership team and direct to the field.”

It’s a reshuffling the company called “an important change to the operational structure of the group”.

Meanwhile, Adelaide-based Bianca Denham will take on the new role of national special programs director, taking on a greater role running the network’s professional development events and forums.

Now in her twelfth year with the network, Ms Denham said she’s aiming to expand the company’s development offerings for agents.

“We have seen some incredible growth through Pathways, our Elite development program, and it will be wonderful for this to be rolled out across the whole group,” she said.

Mr McLeod, who will continue his work focusing on improving agency operations under his new title, said it was an exciting moment for the company.

“The investments and focus coming from the corporate team is exciting, and I’m looking forward to working closely with many of our leaders within our organisation on the key strategic objectives of the group,” Mr McLeod said. 

New strategy head for Ray White among 3 big corporate moves
Mark McLeod reb
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Juliet Helmke

Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.


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