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An agent with deep roots at Ray White is parting with the brand to take his real estate career in a new direction.
Lachlan Smith has taken on the role of sales director for LJ Hooker Property Partners in Brisbane, one of the network’s largest offices, where he’ll focus on guiding young talent and supporting experienced agents in growing their focus market areas.
Mr Smith’s father was an integral part of the Ray White brand, having set up Ray White Rural 25 years ago, and Mr Smith himself has been attached to the network for the past 15 years. But the opportunity to move into mentoring lured him to LJ Hooker.
“I grew up with the Whites and I never thought I would leave but this was an exciting new opportunity,” Mr Smith said of the big move.
“LJ Hooker Property Partners is a very large office, and I could see an amazing opportunity to share my knowledge with those coming through the ranks and help them with different scenarios they might not have dealt with before.”
Though a change from selling homes, the new position in many ways encapsulates what drew the agent to real estate in the first place, he said.
“I always enjoyed meeting people and there was a thrill in navigating their next move,” Mr Smith explained.
“My new role is different to sales, but it is still about people. In selling, you are helping buyers and sellers realise their real estate dreams, now I will be helping salespeople do the same in their career.”
He said his first focus would be to ensure his teams are connecting with their market and have an action plan in place to develop an ongoing relationship with them.
“It is delicate when you are establishing contacts but largely if you are able to keep people informed with relevant market insights, then they won’t see regular contact as annoying,” Mr Smith said.
The role will see him have an active hand in the expansion of LJ Hooker Property Partners, located in Sunnybank Hills, which recently acquired smaller offices in nearby Algester and Mount Gravatt.
Head of network performance for the LJ Hooker Group, Stephen Mutton, said that Mr Smith would be an asset to the network’s growth.
“As sales director, he will be dedicated to helping others reach their full potential – both individually and as a team – by building their skills and improving their performance,” Mr Mutton said. “Under the guidance of senior partners, I know that Lachlan will thrive, and the sales department will continue its strong growth trajectory.”
ABOUT THE AUTHOR
Juliet Helmke
Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.
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