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New Woollahra office takes network back to the future

By Juliet Helmke
16 December 2021 | 1 minute read
Simon Doak and Michael Minogue

An NSW network returns to its roots, opening an office in the suburb where it all started three decades ago.

DiJones knows the Woollahra neighbourhood well, having been the location of the brand’s first office in 1992. 

This year, the NSW network that now boasts 17 offices under its banner returns to the inner-east suburb, opening an office at 98 Holdsworth Street.

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DiJones chief executive Dean Mackie said that they had long been planning to open a second office in the east to complement their Paddington office, and Woollahra seemed like a natural fit, given the history.

“Woollahra is where DiJones first began and we felt a physical office presence was essential to reconnect with our long term client base and area,” Mr Mackie said.

“While innovation is at the heart of DiJones, an office in the Woollahra village, synonymous with the brand and our story, is extremely important.” 

Simon Doak and Michael Minogue, formerly of 1st City Real Estate, will helm the venture.

“Simon and Michael are highly respected real estate professionals who are quick to respond to the ever changing real estate market. Thriving on repeat business, they engage buyers, sellers and those looking for property management with ultimate proficiency and their knowledge of the Woollahra and Eastern Suburbs is unsurpassed,” Mr Mackie said of the duo.

Mr Doak believes Woollahra and the Eastern Suburbs market will play an important role in the trajectory of the city’s real estate in the year ahead, calling it  “the nerve centre for the entire Sydney market”.

“We see market changes first in Woollahra and the Eastern Suburbs and we are expecting investors will come back into the market due to the low interest rate environment which will result in a robust first quarter,” he commented.

Mr Doak said he and Mr Minogue were looking forward to harnessing the resources made available to them by DiJones.

“The DiJones people-first approach and centralised data system means that we will be able to provide better service to customers. Coupled with the legacy of Di Jones and the opportunity to be involved at such a milestone time for the agency, positions us for great success.” 

New Woollahra office takes network back to the future
Simon Doak Michael Minogue reb
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ABOUT THE AUTHOR


Juliet Helmke

Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.

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