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Leadership moves cement network’s unified Australia-New Zealand strategy

By Juliet Helmke
13 January 2022 | 1 minute read

First National has strengthened the ties of its Australian and New Zealand outfits, cementing the relationship with key leadership moves.

Matthew Harvey takes on the role of head of growth for Australia and New Zealand, after setting new recruitment records for the brand during his tenure as national business growth manager in Australia.

Stacey Kelly, who has been a key player in First National’s Victoria team for the past 13 years, steps into Mr Harvey’s role of national business growth manager, where she’ll oversee the Australian team of business growth managers.

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The not-for-profit brand that describes its model as an “adaptive cooperative” has been honing the strategy behind its Australian sales and profitability models since 2019.

Following those changes, which the network says “broadened the brand’s appeal to franchisees and independent agents”, the New Zealand board of directors resolved to adopt the Australian outfit’s model, supported by their colleagues across the Tasman sea.

Mr Harvey said that his new role would afford him the opportunity to shepherd the expansion of the two enterprises under this shared vision.

“I look forward to continuing the growth momentum of the network in Australia and building on the great presence of the First National Real Estate brand in New Zealand,” he said.

And Mr Harvey commented that the approach had already been paying dividends. 

“With a unified recruitment strategy and message now in place across both countries, membership enquiry over the summer hiatus has been incredible,” he said.

He added that the appointment was an honour, and he was pleased to see Ms Kelly recognised with her new position. 

Ms Kelly said she was excited about the opportunity to advance and reshape the way First National’s business growth team supports agents and offices throughout Australia.

“Our hands-on approach to boosting careers and businesses is already well recognised and respected,” Ms Kelly said. “I intend to build on this foundation by strengthening support and resources for our BGMs as well as focusing on the workflows that will polish the consistency of the First National experience.”



Leadership moves cement network’s unified Australia-New Zealand strategy
Stacey Kelly Matthew Harvey reb
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ABOUT THE AUTHOR


Juliet Helmke

Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.

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