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A rebrand of the West Australian suite of offices marks a new phase of the partnership between ACTON and Belle Property.
The merger was first revealed to the public in July 2021. At that time, REB reported that the strategic move provided “the missing piece of the puzzle” in Belle Property Group’s push for national coverage.
ACTON is now Acton | Belle Property across all 21 offices across Perth metropolitan, Peel region and south-west, Western Australia — and takes on the distinctive green branding synonymous with Belle Property.
According to a statement from the group, the message to clients is simple: “It’s the same team, now green.”
The official alignment now means Acton | Belle Property is now officially part of the Propvue family of brands, including Belle Property Escapes, Belle Property Commercial, Belle Property International, and Hockingstuart.
Touting the benefits of ACTON’s entrance into the group, Acton | Belle Property offices will now have access to national and global buyers courtesy of partnerships with the likes of Leading Real Estate Agents of the World (LeadingRE) and Luxury Portfolio International (LPI).
Acton | Belle Property listings will also be featured in the national fortnightly Sitchu Living magazine and via Sitchu’s website.
Propvue head and chief executive of Acton | Belle Property, Peter Hanscomb, said the merger with ACTON represents a “meeting of minds”.
Mr Hanscomb said there is a “strong values alignment” between the brands.
“We both pride ourselves on our outstanding property presentation, strategic marketing and high-level negotiation skills, which we see as key to producing unmatched results for our clients,” he said.
With the move coinciding with a strong state-based market, he added how “Western Australia’s affordability, healthy economy, ongoing population growth and housing shortage, [mean] its property market is currently on a strong trajectory that defies the corrections occurring in other states”.
With Propvue predicting demand for West Australian property will only increase, the CEO said it makes it “the right time to bring our premium services to the many areas Acton | Belle Property services”.
Travis Coleman, who heads up the group’s West Australian operations, has called it a milestone moment for the group’s 21 offices in the state — and shared that the official move marks the culmination of many months of hard work.
“This is a proud moment for our group and marks the beginning of an exciting shift in WA real estate. Belle Property is well known as the leading premium boutique brand along the east coast and we are thrilled to join forces,” Mr Coleman stated.
ABOUT THE AUTHOR
Grace Ormsby
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.
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