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Following its recent foray into Launceston, the network has announced plans to expand its footprint within the island state.
The Agency real estate chief executive officer, Matt Lahood, expressed his delight at the brand’s growth in the region following the recent acquisition of the 100-year-old Bushby brand, a venture birthed from an assessment period which finally culminated in the group’s “strategic move to establish a presence in [a] flourishing market.”
At the time of the Launceston office’s opening in July, managing director of Bushby Property Group, Phillip Bushby, labelled the move “significant” before adding it was a “natural progression” for the family business to join with “a business that’s leading the way in offering a new contemporary ‘direct model’ of engaging agents and customers”.
At that time, Geoff Lucas, The Agency managing director and chief executive officer, said the Launceston outfit was “instrumental in helping our network secure a prominent and distinguished entry into the Tasmanian market”.
Mr Lahood has now expressed that the network has reached “the next phase of our plan for Tasmania”.
Those plans include an increase of its property management and sales portfolios within Launceston, as well as expanding its remit to cover Hobart and Devonport also.
As part of this push, the ASX-listed group has revealed its proactively searching for a statewide sales manager, as well as property managers who will support the brand’s growth.
In the meantime, Mr Lahood said The Agency – Team Bushby will continue to work over the Christmas period, a time where the Tasmania market is typically “firing due to an increase of tourists coming from the mainland and people seeking a permanent lifestyle change”.
“We are excited to experience our first festive season in Tasmania and can’t wait to tackle the year ahead,” he said.
From Mr Lahood’s perspective, “Tasmania is an important piece in the property journey for many Australians and our unique offering enables clients the ability to utilise our national network with a brand that is in their own market.”
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