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‘If you look after people, they look after you’: Prioritising the human element

By Jessa Sargento
23 May 2024 | 8 minute read
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One of the biggest names in the Northern Beaches shares the strategy that has allowed his agency to achieve market share growth every year for over 30 years.

On this episode, host Grace Ormsby is joined by John Cunningham, the managing director of Cunninghams – an agency spanning three locations with 75 staff members included in the fold and an impressive reputation in the competitive Northern Beaches market.

The duo discuss what it’s like to operate in an area that is near constantly beset by supply issues, and how John has approached expanding in the enclave while also staying committed to his original community.

John shares the common theme that runs through his approach to hiring, client management and community engagement, and why he doesn’t do growth just for the sake of it.

The pair also take a look at what is in store in the years ahead for the sought-after surfside suburbs, and how Sydney’s plan to increase density will be navigated in this northern area.

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