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EQ and mental health in the spotlight at Nelson Alexander


Mathew Williams

By Mathew Williams

24 February 2026 • 5 minute read


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A Victorian real estate group has made a significant donation to a mental health charity as it looks to ensure a strong work-life balance for its staff.

Real estate agency Nelson Alexander has continued to emphasise the importance of mental wellbeing among its staff, strengthening its ongoing connection with the Rise Initiative through a $10,000 donation.

The organisations have a longstanding relationship, with Nelson Alexander CEO James Keenan being a founding director of the Rise Initiative.

 
 

Similarly, Rise Initiative chairman Nick West also serves as a director at Nelson Alexander.

Keenan said the contribution would help Rise continue to assist professionals across the industry build “not just better careers, but better lives”.

"Having been involved with the Rise Initiative since its inception, I have seen firsthand the life-saving impact and difference this charity makes,” Keenan said.

Keenan said emotional intelligence and mental resilience are critical to a successful sales career, with Nelson Alexander viewing the agent as a “corporate athlete” that requires holistic support to perform at their peak.

“We have always believed that you cannot separate the professional from the person,” Keenan said.

“To be a top performer in today’s market requires high emotional intelligence and a resilient mindset.”

“If you aren't looking after your mental health, your performance will eventually hit a ceiling.”

West said the donation is a statement from the network that mental health matters.

"It is incredibly rewarding to see my own network, Nelson Alexander, continue to lead the way in industry wellness.”

“We know that real estate is an infinite game, and longevity in this industry relies on balance,” West concluded.

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