REA is offering buyers access to a 3D virtual replica of a property listing, following the launch of a global camera and software platform on Australian shores.
Planitar Inc., acquired by REA in October 2025, announced the launch of its 3D property visualisation technology, iGUIDE, in Australia, providing an additional way for agents to market homes nationwide.
The camera and software platform will enable agents to provide 3D tours of a property and allow buyers to explore every room of a home digitally, gaining a better understanding of the space.
iGUIDE director of sales – Australia, Sam Nokes, said the initial focus was to provide support for local agents, photographers and developers as they begin to utilise the platform.
“iGUIDE delivers an experience that gives buyers greater confidence earlier in their property journey through accurate floor plans, site plans and immersive walkthroughs,” Nokes said.
“Ultimately, it will help drive more serious buyer leads for agents and quality attendance at open for inspections.”
Nokes said the platform would give property professionals the support to build buyer confidence and accelerate decision-making.
“In a crowded market, agents and sellers need every advantage.”
“Photographers can capture the content they need from a single visit, offering agents comprehensive listing packages, helping them to complete their online listing.”
REA Group’s chief product officer, Jonathan Swift, said the platform would be integrated into REA’s online listing portal, realestate.com.au.
“We are committed to partnering with Australia’s professional real estate photographer network, and iGUIDE’s flexibility makes it a particularly powerful tool.”
“iGUIDE works seamlessly across all real estate platforms, offering agents and vendors an exciting new way to differentiate their listings and the freedom to showcase their properties however works best.”
