Barry Plant has announced the launch of a new development division, with a focus on high and medium-density projects, to be led by an industry expert with more than two decades of experience.
The network has announced the launch of a dedicated specialist projects division, led by Jarrod Farey.
The new division will support developers by leveraging Farey’s more than two decades of experience across high- and medium-density development, townhouse sites, and off-the-plan sales.
The network said the addition of the projects division was a major strategic move, allowing the brand to support developers in a way it had previously been unable to.
Farey said that Barry Plant’s support was a significant factor in his decision to align his business under the network’s banner.
“I’ve always been driven to build something bigger, and joining Barry Plant provides me that opportunity,” Farey said.
“I’m excited about the scale, reach and impact of the Barry Plant network, its brand, the depth of talent, the breadth of its business – and the opportunity all this provides for future growth.”
In addition to its impact on his business’s growth, Farey said the brand’s culture was just as important to his decision.
“After my first meeting with Lisa Pennell, I felt I’d found someone I could genuinely align with on a personal level,” he said
CEO Lisa Pennell said the brand had identified the right time to launch its projects division and saw Farey’s move to join Barry Plant as a sign of the network’s strength.
“I was genuinely delighted when we first sat down and realised we had true alignment in both values and goals, and it reinforces to us that we are attracting the right calibre of people,” Pennell said.
Farey said that as the project market spreads further beyond the CBD, leveraging the network’s strength would become even more important.
“Being able to say, hand-on-heart, that we have a network of around 70 offices behind every project gives developers a level of confidence that a smaller business simply can’t match,”
“We also have the backing of an internal marketing team, which is something I haven’t had before. There are plenty of people who can step in and support the business when needed.”
The project division has already begun work on a development opportunity, with a future project of between 280 and 330 apartments in the network’s pipeline.
Farey said that joining Barry Plant was about more than individual development projects; it was about building a platform within the network.
“We’ve built something that can genuinely help developers and put them in the strongest possible position to sell,” Farey concluded.
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