REA invites property professionals to join industry innovation event

The event, which began in 2010, sees teams from residential, commercial, and new-home sectors work alongside REA technical specialists during a four-day sprint to turn ideas into prototypes and working solutions.

The Hackdays event formed part of the brand’s broader Advantage AI program, which brings together content, practical guides, and tools to help customers cut through AI noise and support teams and their clients.

REA executive manager – sales, Gerard Connell, said the event would give customers the chance to make a genuine impact on the property industry.

“Hackdays offer dedicated space to innovate, stress-test ideas and solve problems, and the concept is core to the workplace culture of many digital businesses,” Connell said.

Connell said previous Hackday projects have formed the foundation for features that customers use regularly, including the self-service customer platform Ignite, used by almost 50,000 real estate professionals across the country.

He said the Hackdays event offered REA the chance to leverage customers’ everyday insights to influence the industry.

“Our customers are on the ground every day, and they know better than anyone where technology, particularly AI, can be used to remove friction, improve client experience and unlock new opportunities for their business.”

“The combination of our expert teams, our data, our AI and innovation capability and firsthand customer experience will offer a rare opportunity to fast-track practical, high-impact solutions that can deliver results for the whole industry,” Connell concluded.