Viewers of The Block will be able to explore the properties on the show, with property platform Domain providing access through a virtual tour as the rooms are completed.
After rolling out its 3D Matterport technology across the nation earlier this year, Domain will provide viewers of renovation show The Block with the same opportunity to explore the properties in a virtual tour as each completed space is unveiled.
The online platform said the integration would expand on its existing partnership with Nine, combining its property expertise with the network’s enhanced reach to deliver greater value for customers.
Domain chief marketing and communications officer Aisling Finch said the expanded integration with the network would allow the platform to deliver engaging and immersive property experiences for Australians.
“The Block provides a unique opportunity to combine Domain’s property expertise, insights and technology with one of Australia’s most recognised entertainment brands,” Finch said.
“Property is a category that Domain and Nine have built highly engaged audiences around. Bringing together Nine’s storytelling with Domain’s property expertise allows us to create richer experiences for consumers while delivering greater value for our customers.”
She said that viewers wouldn’t just watch the homes take shape, but would be able to step inside through Matterport’s immersive 3D technology.
Nine chief sales officer Matt James said the partnership between the pair was a clear example of the overlap between their markets.
“The Block remains one of Australia’s most loved property and renovation franchises,” James said.
“Combining Domain’s property expertise with Nine’s premium content, major events and audience scale creates more engaging experiences for viewers and valuable opportunities for advertisers, agents and the broader property industry.”
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