Highland has unveiled a new brand identity to reflect the network’s continued growth across the Australian real estate landscape.
The network said the new identity builds on the brand’s established reputation and positions it for the next phase of growth.
The new iconography will be rolled out progressively across its property campaigns, digital channels, communications and broader brand touchpoints over the coming months.
Highland Group founder and CEO David Highland said the new brand identity reflects the network’s growing strength.
“Our new identity is a considered evolution of the Highland brand. It’s sophisticated and refined, while remaining true to our Highland roots,” Highland said.
He said the new brand image was part of the network’s pivot towards becoming a digital-first real estate business.
The network said it will continue to provide a high-level customer experience while the new visual identity provides an elevated aesthetic displayed across property marketing, digital platforms and communications.
“When you represent homes of distinction, every detail matters. From the way a property is positioned and photographed to the way it is presented digitally and experienced by a buyer, every touchpoint contributes to its story and perceived value,” he said.
Additionally, Highland said the updated branding signified a new era for the independent network.
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