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$50m and counting: How Place keeps high-performing offices ahead


By Robyn Tongol

07 October 2026 • 2 minute read


sarah hackett and paul curtain reb xoooyy

Place New Farm has taken the network’s top sales office spot, with its founders crediting collaboration, discipline, and culture for sustained performance.

On REB Discover, deputy editor Emilie Lauer is joined by Place New Farm co-founder Sarah Hackett and Place Bulimba co-founder Paul Curtain to discuss the business behind two of Place’s highest-performing offices.

The pair explain how healthy competition between the offices drives performance while collaboration keeps them working together, with the two businesses generating just shy of $50 million in combined revenue.

Hackett and Curtain also share their approach to systems, recruitment, and retention, with personalised leadership and a focus on discipline helping agents stay productive through a slower market.

The conversation also covers growth, with the founders stressing the importance of listening, a strong culture, and finding the right people rather than chasing expansion for its own sake.

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