Raine & Horne has launched a rural real estate service in Queensland, based in the state’s capital, to bridge the gap between regional properties and metropolitan institutions.
Raine & Horne has started a new business service to enhance its presence in regional property markets in Queensland and NSW.
The network’s newly established rural property business will serve property owners and buyers across Queensland and New South Wales, connecting producers with local, interstate and institutional buyers.
Raine & Horne Rural Brisbane will operate out of the network’s Queensland corporate office, led by rural specialist Bart Norris.
Norris joined the network from his role as executive, agribusiness at commercial real estate firm JLL.
With a degree in agribusiness, Norris brings an understanding of the agribusiness supply chain at various stages, having worked in feedlots and domestic meat trading before moving into real estate.
Norris said the network’s history and commitment to strengthening its rural network strongly influenced his decision to join the group.
“Raine & Horne is an established Australian family-owned business that wants to grow its rural presence and is prepared to invest in the technology and resources to support that growth.”
“The opportunity to leverage the existing network and technology in order to provide quality representation for rural clients was very attractive,” Norris said.
He said that by positioning itself in the capital, the business could leverage connections with producers and regional communities, as well as institutional investors, banks and other sources of capital.
“For a producer considering a sale, achieving the best outcome starts with understanding the property, the business behind it, and who the most likely buyers are,” Norris said.
“Being in Brisbane puts us closer to some of those buyers, as well as the banks, lawyers and other professional advisers involved in major rural transactions.”
While economic conditions and seasonal uncertainty have brought greater caution to the agriculture market, Norris said underlying demand remained strong.
He said the sector continued to attract significant interest from institutions and family operations, as well as new entrants to the market.
“Over the next six to 12 months, a lot will depend on seasonal conditions and broader economic pressures, but the underlying narrative hasn’t changed,” Norris said.
