Agents could be losing listings before they ever meet the vendor, as online searches and AI tools decide who makes the appraisal shortlist.
The competition for listings is no longer starting at the appraisal, with vendors researching agents online before picking up the phone, leaving those with weak digital profiles at risk of being overlooked.
On REB Discover, Liam Garman speaks with Properti founder and CEO Craig Deveson about why agents need to win the online search before they can win the listing.
Deveson reveals that an analysis of 38,000 agents found an average digital visibility score of just 46 out of 100, with only 20 to 25 per cent getting their online profiles right.
He explains why reviews, Google Business profiles, and third-party coverage can make or break an agent’s chances of being found.
The pair also examine how agents can stand out when vendors have access to the same market data, use local expertise to challenge automated valuations and attract buyers in a tougher market.
With marketing budgets under pressure, Deveson shares ways to build visibility, promote properties before they hit the portals, and avoid wasting money on tactics that do little for an agent’s profile.
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