Anyone can build a technology product today. Getting real estate agents to actually use it is another story. With 519 proptech businesses competing for attention and agencies increasingly sceptical of new software, X Gens Growth co-founder Hamish Harries reveals why distribution matters more than ever, how AI is making traditional sales harder, and what it takes to win over agents.
On this episode of REB Discover, host Liam Garman is joined by X Gens Growth co-founder Hamish Harries to unpack the increasingly competitive proptech landscape and why even the best technology can fail to launch without the right relationships and sales strategy.
Harries explains how agencies that embraced new software during COVID-19 are now questioning their tech investments, with major networks and well-resourced businesses increasingly building their own solutions. He reveals why the real challenge for proptech companies is no longer developing a product, but getting it adopted.
The pair also explore the growing backlash against AI-generated sales calls, emails and marketing, including one company making up to 1,000 automated calls a day. Harries explains why genuine conversations and face-to-face relationships are becoming more valuable, and how AI should be used to prepare for conversations rather than replace them.
They also discuss why technology is only as effective as the people using it, from CRMs that depend on quality data to websites that need traffic to generate business.
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