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The 7 seconds that matter in real estate

24 October 2016 Hannah Blackiston
First impressions in real estate

It takes seven seconds to make a first impression and when you’re trying to win a listing or impress a new client, those seven seconds can be crucial. Heres how to win clients and influence people.


Alexander Phillips, REBs Top 100 Agents number one agent, spoke with REB about winning clients and influencing people with a positive mindset. 

“I think it’s mainly attitude,” Mr Phillips said when REB asked him what separates the top agents from the rest.

“It’s being approachable and real, and being able to adapt to various different people and marketplaces which is what we do,” he said.

“Presentation’s key, it’s the first impressions that really count.”

Nothing is more important to your presentation than your attitude – the best suit or car in the world won’t fool a buyer into looking past bad manners.

“It’s [the agent’s] attitude within and the way they perceive themselves in the marketplace. A lot of them become arrogant and cocky and unapproachable,” Mr Phillips said.

A positive mindset will help you overcome barriers in your career and reach for bigger goals – there’s nothing worse for your success than a defeatist attitude.

To agents who thought reaching the Top 100 was impossible, Mr Phillips suggested changing their mindset and being open to opportunities.

“It’s obviously their attitude right there, they dismiss it straightaway without actually understanding that there is a way of getting there. I’ve been able to get there, there’s been other number one agents, the other agents in the top 10 are as good as what I am, if not better, so it’s not just one, there’s plenty out there that can do it,” he said.

Once you’ve adjusted your beliefs, it’s all about returning to basics and focusing your energy on optimising your customer service.  

“So I think it’s really changing your own mindset and doing the basic things right which is what we do day-in day-out with our customer service, reporting back to vendors, great dialogue and prospecting,” Mr Phillips said.

The 7 seconds that matter in real estate
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