Powered by MOMENTUM MEDIA
realestatebusiness logo
Subscribe to our newsletter SIGN UP

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

Market your listings like a pro

15 November 2016 Hannah Blackiston
Market your listings like a pro

How do the best agents market listings? Realestate.com.au turned to Tom Panos to find out, and to get some hints on what we should expect for the future of real estate marketing.

There’s no one trick to being a better marketer, according to Mr Panos. In the video Excellence in Marketing with Tom Panos, he says it’s about combining quality across all avenues.

“[Top agents] do a lot of things and they do all those things well. They use world-class photography. They use high-end videographers. They use extraordinary copywriting skills,” he said.

Mr Panos predicts an end to some of the marketing techniques used today – cold, unemotional content or sales- and brand-heavy videos. He says the future is being human and giving buyers something to connect with.

Advertisement
Advertisement

“I think there’s video 2.0 which hasn’t started yet because I clearly see video going up to another level,” he said.

“[Good agents] come across ... as being more a human being than a real estate agent when they are in the marketing material themselves, for instance in the video.”

In the future of real estate marketing, Mr Panos said video will be an important factor, but it will require more than just making a property look good.

“I see the video not only being absolutely incredible in helping the property look amazing, I actually think that the profile of an agent can go to a next level in how they appear in the video so I think that there’s a huge room of improvement in the way that the agent is a presenter in the video,” he said.

This focus on human connection and being a real person will have a positive impact on your influence as an agent and your personal brand.

“What you need to do is make sure all the touchpoints are sending a strong message out there,” Mr Panos said.

CLICK HERE to view Excellence in Marketing with Tom Panos.

Market your listings like a pro
laptop typing
lawyersweekly logo
FROM THE WEB
Recommended by Spike Native Network
Do you have an industry update?
REAL ESTATE BUSINESS NEWSLETTER
Ensure you never miss an issue of the Real Estate Business Bulletin. Enter your email to receive the latest real estate advice and tools to help you sell.