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A team in Brisbane’s Bayside has looked to change up its strategy, launching a revitalised operation with a fresh brand identity.
Dave Neilson has relaunched his group as Neilson & Co, retaining members of his original team to take the business into this new era.
“Our rebrand was driven by the desire to provide a comprehensive, all-inclusive service to our clients, and to continue to position ourselves as a market leader in the local real estate community,” Mr Neilson explained.
Mr Neilson now operates as part of RE/MAX Bayside, which is owned by Hayley Van de Ven’s Limitless Group.
Sam Neilson, Steve Wright, Melanie Beetge and Karly Ashworth will continue on in this new iteration, while Mr Neilson said the team is actively looking to expand.
He promised that new agents who join up with him could expect “a career based on very solid foundations” and the ability to draw on colleagues’ many years of experience.
“They are positioned to succeed,” he added.
More than just a fresh coat of paint, Mr Neilson explained that the rebrand symbolised his team’s “diversification, use of innovative and systematically advanced tools and technologies, and our dedication to ensuring our clients receive a premium real estate service through a client-centric approach that is focused on meeting the needs of every client, no matter how big or small”.
Nodding to history, having operated for over a decade as Team Neilson, the principal noted where aspects of the new look drew on the past.
“We maintained the diamond in our brand as a symbol of both prestige and history, and chose powerful, compelling colours,” he said.
Ms Van de Ven commented that the rebrand of Dave’s team represented an exciting new chapter for the company.
“Having built a market-leading position with their unrivalled experience and understanding of a highly sought-after Bayside market, this dynamic team prides itself on continually setting new benchmarks in service and performance,” she said.
“They are proof that it doesn’t matter what the market conditions are, the cream rises to the top and these are the agents who continue to evolve.”
But even as he looks to shake things up, Mr Neilson promised that the most important things would stay the same.
“We know the repeat and ongoing referral business we have enjoyed over the past 15 years comes from giving our clients the best possible professional service, and we’ll do that and more as Neilson & Co,” Mr Neilson said.
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