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Lead generation at the forefront of network’s new push

By Staff Reporter
15 September 2023 | 11 minute read
Paul Davies reb

One Agency has revealed a brand-new lead generation strategy as it experiences a resurgence in print marketing and an increasing focus on social media.

The ONE PLACE platform – a brainchild of One Agency – has seen substantial investment since its recent reveal, aiming to equip agents “with the tools they require to not only win more business but also appear highly efficient in their competitive marketplace”.

It’s come alongside a return “to the fundamentals of marketing” for the group.

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One Agency CEO Paul Davies said it’s been a strategic move to revolutionise lead generation and deliver “a client-focused experience”.

That comes off the back of knowing what their agents want, which he said is simply “more business”.

Explaining further, Mr Davies said the new lead gen strategy “has not been seen before” – and sees them harnessing the organisation’s marketing team at head office, who he said plays an “invaluable role”.

According to a statement from the group, the primary objective is to keep One Agency members “at the forefront”, providing them with essential tools, marketing collateral, direction and strategies.

Lead generation is currently a major focus, and considering the costs associated with some marketing agencies, it’s simply not realistic for everyone,” the CEO stated.

Our goal is to alleviate as much of the heavy lifting as possible to ensure we provide everything necessary for our members to flourish,” he concluded.

The pivot to lead generation comes after the network’s successful implementation of appropriate tech solutions across much of the business, a strategy which saw agents who did invest in the systems better able to weather 2022’s “economic storm”.

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