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The network’s extensive brand redesign was recently commended at the 2024 Melbourne Design Awards.
The Barry Plant Group has won a silver prize at the 2024 Melbourne Design Awards, with the network’s brand refresh being distinguished in the Graphic Design - Identity and Branding - Corporate category.
With the group first debuting their new look late last year, the rebranding initiative was spearheaded by the network’s in-house marketing team and described as a “complete revitalisation of the Barry Plant identity”.
Speaking on the brand refresh, Barry Plant head of marketing Monika Kamienowska celebrated the team behind the project and emphasised the dedication that went into the “collaborative team effort”.
“The initial logo, freshed colours and concepts were the brainchild of the fantastic team at Watts Design, who were able to skillfully meet our brief and capture our vision and brand values,” she explained.
“From there, our talented internal marketing team went to work to implement the refreshed branding across every type of marketing collateral, from templated property marketing, to campaign artwork, to bespoke office assets.”
Noting the pressure associated with implementing the refresh “within a short three-month period”, Kamienowska detailed that the network established an “in-house marketing design studio and support desk” which would end up managing over “2,000 bespoke office requests” over the transition period.
Reflecting on the network’s achievement, Barry Plant CEO Lisa Pennell described the award as a “testament to the brand’s commitment to innovation”.
“Barry Plant has never been afraid to set the tone for marketing, right back to its early roots, and this is simply another phase in everything this legacy brand stands for,” she said.
Pennell first revealed the refresh to Barry Plant office directors in mid-2023 at the network’s annual leadership conference. Seeking feedback through an impromptu vote, Pennell reported the surprise result that it received unanimous support.
In her view, that spoke to the network’s cohesion and each business’s willingness to compromise to support each other.
“For anyone who’s been part of a rebrand, particularly in our industry, they would know this is unheard of – each person willing to concede any minor personal preference for the benefit of the group as a whole,” she said at the time.
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