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Project marketer doubles footprint to expand team

By Juliet Helmke
29 August 2024 | 12 minute read
fiona yang peter li reb vsbe2s

Plus Agency has brought its office count up to four as it embarks on an aggressive recruitment drive.

Citing their representation of exciting new projects both in the north and western suburbs of Sydney, Plus Agency said it was clear the firm needed more space – and more hands to get the work done.

With an existing showroom office in Chatswood’s popular pedestrian street, Victoria Avenue, and its subsidiary Plus Notable located in Castle Hill, the brand will now open another Chatswood office, but this time to showcase a different type of offering.

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“Our current Chatswood office focuses on medium-sized developments, with up to a few hundred units. But there’s a significant pipeline of small, boutique projects coming onto the market, such as single-family houses and duplexes. We want our new Help Street office to serve this kind of project in the North Shore area,” explained Plus Agency executive partner Fiona Yang.

Owen Su, an experienced associate director at Plus Agency, has been tapped to manage the Help Street office when it opens in September.

The space is now under renovation, with the agency constructing a cafe and overhauling an outdoor space to create various different styles of comfort in which to host prospective clients.

It’s a lot to oversee, considering that a new Burwood office is also in the works.

Plus Agency’s general manager Peter Li said the team was looking to craft a similar feel in the Burwood space as with the Victoria Avenue office in Chatswood.

“We will have a large and beautiful showroom in the front where we can show off the projects and host events. In the back, we will have meeting rooms and office space,” he shared.

As to the reason for the outpost in Sydney’s west, Li said simply that it was “more effective to sell projects from a nearby sales office than from across the harbour”.

Roger Zhu, a partner at Plus Agency, will manage the Burwood office when it opens in October, focusing on projects in Sydney’s inner west and nearby fringe.

Li acknowledged that it’s been a lot to take on all at once. Added to the additional operational space, he noted that the firm is now embarking on an hiring push to make sure the agency is staffed to capacity.

“Launching these two new offices is incredibly fulfilling, but also challenging. For one thing, we need more agents on our team. We’re kicking off a recruiting campaign and hope to hire as many as 30 agents by January,” he said.

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ABOUT THE AUTHOR


Juliet Helmke

Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.

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