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How to get the best marketing campaign approved by your vendor

22 February 2021 Domain

Promoted by Domain

2021 is forecast to be a seller’s market, but many homeowners may have limited capacity to capitalise on high-impact marketing campaigns, due to limited cash flow. Many of Australia’s would-be home sellers may not be maximising results from the surge. Now is the time to level the playing field for property owners, vendors, and agents alike.

Getting great outcomes for vendors in 2021 

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“It is about creating a property marketing campaign without compromise to attract as many prospects as possible, and sell the property quickly for the best possible price. Equipping agents with the necessary tools and solutions is essential, so that they can transact quickly and efficiently,” said Trea Scott, Commercial Projects Manager Domain. 

“Now, agents can offer their vendors a better experience through financial flexibility at a very stressful time – the sale of an asset. Which gives confidence to invest in the right campaign.”

Launching an effective marketing campaign 

Selling can be an onerous and expensive process – prospective vendors are often asset rich but cash poor and avoid investing in a hard-hitting marketing strategy because they cannot afford the upfront investment of marketing and styling, or upgrades including repairs and minor renovations. 

With perceived nice-to-haves such as professional photography, video production, multiple listings, billboards, digital marketing, and advertising collateral – all crucial components of a successful marketing campaign, some vendors perceive this to be unnecessary. 

Matthew Hayson, director of Sydney’s Cobden & Hayson, knows that a high-impact marketing campaign widens the pool of prospective buyers and that investing in marketing inevitably helps increase return on investment.

“As agents it is our job to guide vendors on the importance of launching an effective marketing campaign and empower them to be able to do so unencumbered,” Hayson said.   

Market confidence 

This is where Domain’s newly launched MarketNow product comes into play – bringing the concept of ‘buy now, pay later’ to the industry in a win-win for vendors and agents alike. 

In partnership with instalments fintech Limepay, the solution-led product allows vendors to defer marketing costs until a later date and enables agents to improve their customer service.

The product allows vendors to access up to $25,000 for marketing, styling and minor home improvements. The cost for vendors who use the pay later service is a 5.5% charge on their marketing costs. 

“By working with our clients we are designing a new payment solution, shaking up the sector to level the playing field in terms of both Vendor experience and agency efficiency. 

“The ability for the vendor to access fast cash and free up cash flow for the agent is critical to success – it’s our job as property experts to improve agent-vendor relations and enable an effective solution.  

“MarketNow’s flexibility, speed and security, will enhance business performance, help secure VPA and optimise marketing strategies. This in turn, empowers vendors to invest in the right kind of marketing campaign.

“We don’t want marketing costs to inhibit a property’s potential in market and we want agents and vendors to maximise results,” said Scott. 

“By removing barriers to marketing spend with a pay-later solution, properties can be seen and sold in the best possible light.

Proven benefits of an enhanced campaign  

Hayson stated: “MarketNow is a front-end solution for one of the big client pain points – spending the money upfront to bring your home onto market.”

“From an agent’s perspective it’s a beneficial addition to our suite of customer service tools.

“It provides us with more confidence in the lounge room to guide our client into the most effective marketing solution that will maximise their sale price, minimise time on market and eliminate risk.” said Hayson.

In a competitive market, vendors and agents can rely on MarketNow to provide the solution and support required to help achieve great results. 

To find out more, go to: agent.domain.com.au/marketnow

How to get the best marketing campaign approved by your vendor
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