Powered by MOMENTUM MEDIA
realestatebusiness logo

Breaking news and updates daily. Subscribe to our Newsletter!

Home of the REB Top 100 Agents
Breaking news and updates daily. Subscribe to our newsletter

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

Top 100 Agent reveals his ‘holy grail’ of real estate success

By Hannah Blackiston
29 November 2016 | 1 minute read

One of Australia’s top-ranked agents says he knew, even during the early years of his career, that repeatedly doing this one thing was how he would become successful.

Ranked 13 in the REB Top 100 Agents ranking for 2016, BresicWhitney’s William Phillips said he believes prospecting and building a database is the “Holy Grail” of real estate success.

Mr Phillips said that from the beginning he has aimed to make 100 calls a day.

But he added that he doesn't make 100 calls a day to find a listing, he does it to build momentum. The listings, he said, will take care of themselves.

"If you make 100 calls a day and you want to find an immediate listing you’re going to go home and be depressed every day of the week,” he told Tom Panos at AREC 2016.

“People need to understand that it’s a very long burn.”

Mr Panos agreed, adding that agents who expected prospecting to turn up instant sales are like “the person that does a sit-up and then rushes to the mirror to see if it worked”.

“The most important concept that you’re going to get [at AREC] is the concept of delayed gratification,” Mr Panos said.

Mr Phillips said he started his real estate career hoping he would discover the secret formula to take his career to the ‘next level’. But it wasn’t long before he realised that success comes from doing the hard work consistently over a long period of time.

He said when he first started he would attend conferences in the hope that someone would give him the key to making quick money in real estate.

“I’ve been to these training seminars every year and I think a lot of people, including myself, would turn up and hope that there was some sort of secret formula or message or trick that would compel you to get to the next level,” he said.

Top 100 Agent reveals his ‘holy grail’ of real estate success
door knocking
lawyersweekly logo

ABOUT THE AUTHOR


Rankings
rankings
JUST RELEASED
May 09, 2022

REB Top 50 Women in Real Estate 2022

REB is thrilled to present the Top 50 Women in Real Estate 2022 ranking, which sets t ... LEARN MORE

rankings
JUST RELEASED
May 04, 2022

REB Top 100 Agents 2022

Now in its second decade, the REB Top 100 Agents 2022 rankings are the most revered s ... LEARN MORE

rankings
JUST RELEASED
May 02, 2022

REB Top 50 Agents NSW 2022

Even a pandemic has not put the brakes on the unstoppable property market in NSW, whi ... LEARN MORE

rankings
JUST RELEASED
April 27, 2022

REB Top 50 Agents VIC 2022

The COVID-19 crisis has not deterred the property market in Victoria, which has been ... LEARN MORE

rankings
JUST RELEASED
April 25, 2022

REB Top 50 Agents QLD 2022

As the property market continues to roar in Brisbane and Queensland, the REB Top 50 A ... LEARN MORE

Coming up

rankings rankings
Do you have an industry update?

top suburbs

12 month growth
Mirador
103.33%
Bawley Point
98.13%
Walla Walla
90.7%
Byron Bay
86.67%
Kiama Heights
85.93%
Greta
84.14%
Nulkaba
81%
South Hobart
78.78%
Diddillibah
76.25%
Lennox Head
73.98%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.