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An intensive and focused buyer nurturing strategy is behind a record-breaking sales run for this Central Coast real estate agency.
The Agency Central Coast has reported six new suburb records across the suburbs of Killarney Vale, Bateau Bay, Tumbi Umbi, Holgate, Chittaway Bay and Mount Elliot.
According to Tony Trinder, while there is an abundance of buyers in the market, there are far fewer vendors.
To combat it, he said that his team is “not only nurturing our vendors but working very closely with all our buyers to find what they are looking for”.
“Often, buyers have a specific property type in mind with specific attributes but they can become set on a particular suburb. We’ve had enormous success in finding the perfect property, but it might be in the next suburb,” he said.
Mr Trinder went on to acknowledge the strength of the team, which is “able to cover the market broadly” as consisting of Brian Whiteman, himself, Jennifer Whiteman, Bridget Dempsey, Josh Froud and Simon Mitrovich.
While strategy has supported the team’s sales figures, the Central Coast has recently become a buyer hotspot, buoyed by a combination of COVID-19-inspired relocation, the continuing interest in remote work, infrastructure improvements and the opening of the NorthConnex tunnel.
“There has been a huge amount of out-of-area interest in the Central Coast, particularly from Sydney,” he said.
Mr Trinder cited agency data that shows “the enquiry rate is about 10 times that of last year at the same time”.
He argued people are seeking both a different lifestyle and value for money.
“And with the NorthConnex,” he said, “the Central Coast has become another suburb of Sydney — it is so convenient now.”
With interest so high, The Agency Central Coast team highlighted that investors and holiday home seekers have come into the market in force, with both buyer groups committing much higher budgets than they would have done previously.
“We have not seen this level of investor activity in many years,” said Mr Trinder, who also flagged the gentrification of the local holiday home market.
“The fact that some of these record sales are $800,000 to $900,000 above the previous suburb record supports what we are seeing,” he concluded.
All record-breaking sales occurred between 23 February and 23 April 2021, with four of the six homes that did set record sales for their suburb going to Sydney-based buyers.
Killarney Vale
Sold on 23 February for $1,785,000. An increase of $335,000 above the previous 2017 record.
Bateau Bay
Sold on 10 March for $2,800,000. An increase of $800,000 on the team’s September 2020 record.
Tumbi Umbi
Sold on 25 March for $1,356,000. An increase of $181,000 above the team’s previous record set in February 2020.
Holgate
Sold on 17 April for $2,700,000. An increase of $50,000 above the previous April 2021 record.
Chittaway Bay
Sold on 20 April for $1,310,000. An increase of $110,000 above the team’s previous December 2020 record.
Mount Elliot
Sold on 23 April for $2,750,000. An increase of $900,000 above the previous record set by the same house four years ago — with minor improvements.
ABOUT THE AUTHOR
Grace Ormsby
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.
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