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‘Significant coup’ lands proptech leader at Propic

By Grace Ormsby
04 December 2020 | 9 minute read
David Choi reb

David Choi has been appointed as a non-executive director to the board of artificial intelligence company Propic.

Mr Choi is one of Australia’s leading proptech specialists, according to Propic, which has flagged his experience across Fairfax Media, News Limited, Domain Group, REA Group, Homepass and ActivePipe.

Calling it a “key moment in the company’s evolution”, Propic said Mr Choi’s expertise across strategic business development, sales, marketing and technology specific to the proptech sector represents an important addition to its board and comes as the company achieved “triple-digit growth over the last quarter of 2020 — despite COVID-19”.

Propic chief executive officer and managing director Jeffery Gray said the new non-executive director brings “extensive experience, a vast network, innovative insights and a proven track record in helping businesses achieve their strategic objectives and facilitate their growth ambitions”.

“His appointment is a significant coup for Propic as we focus on the rollout of two new AI platforms to consolidate our market share in this dynamic space,” he continued.

Mr Choi expressed that he feels privileged to be joining the board “at this point in Propic’s evolution”.

“Propic’s AI platforms have the capacity to dynamically transform how real estate businesses operate. It is clear that extensive time, research and innovation have informed the development of the tools, and the company is a legitimate market leader with exponential growth potential,” he outlined.

Also weighing in on Mr Choi’s appointment, chairperson James Service said the addition of the proptech specialist coincides with a key phase of the company’s — and the industry’s — growth.

“David joins the board of Propic at a very exciting time,” Mr Service said.

“With the launch of ReVeal AI and Enliven AI for residential listings, rapid market adoption of AI across Australia, pilots in progress in the UK, and plans to scale in 2021 via a capital raising now underway, David’s expertise will be crucial to support the Propic board and management team through its next growth phase.”


Grace Ormsby

Grace Ormsby

Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.

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