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REA reveals new-look financial arm executive line-up

By Grace Ormsby
30 July 2021 | 1 minute read
Susan Mitchell and Sam Boer

REA Group has announced a new-look leadership team for its broker business, as it looks to create a next-gen financial services marketplace.

It comes after REA Group officially took over Mortgage Choice on 1 July 2021

Susan Mitchell, the current Mortgage Choice CEO, will lead the combined Mortgage Choice and Smartline network from the role of CEO, reporting to Janelle Hopkins, REA Group CFO and CEO. 

According to a statement outlining her appointment, Ms Mitchell will be responsible for ongoing recruitment of brokers as well as the fostering of strong engagement across the business’s broker network to drive increased submissions and settlements. 

Smartline CEO Sam Boer is set to assume the newly created role of general manager, partnerships and product development – financial services.

Mr Boer will also report to Ms Hopkins and is set to be responsible for development of emerging products and services as well as key account management.

For Ms Hopkins, the changes, effective 2 August, “are an important step” in REA Group’s plans to create “a next-generation financial services marketplace”. 

“Leveraging REA’s strong digital foundations and our extensive Mortgage Choice and Smartline broker footprint, we have an excellent opportunity to outpace the competition and create the leading broking business and financial services marketplace,” she stated. 

According to the group CEO and CFO, the new appointments of Ms Mitchell and Mr Boer “will support the continued delivery of market-leading solutions and services that provide superior value to our franchisee network, brokers, clients and business partners”. 

“REA is delighted to have both Susan and Sam in key broker roles, working closely with our broader financial services leadership team. We look forward to sharing key milestones, such as the brand for our combined broking business, in the months ahead,” Ms Hopkins said.

REA reveals new-look financial arm executive line-up
Susan Mitchell Sam Boer reb
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ABOUT THE AUTHOR


Grace Ormsby

Grace Ormsby

Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.

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