The online marketplace has revealed a number of new alliances with South Australian agencies as well as a new senior hire to bolster further growth.
Homely has now revealed a new partnership with Magain Real Estate, with the agency’s general manager, Zoe Ball, expressing that the team is “thrilled” with the partnership.
“We will always welcome alternative portals to the industry that promote the best outcomes for buyers and sellers who are making life-changing decisions,” Ms Ball said, before adding that Homely “represents the quality and consistency the South Australian real estate industry and consumers have been looking for”.
Other South Australian agencies that have jumped on the Homely train, since a previous sponsorship of Raine & Horne was forged, include Jason Spagnuolo and Sam Brincat (Ray White Norwood); Mario Bonomi (LJ Hooker Adelaide City/St Peters/Walkerville); Andrew Harvey (Raine & Horne Salisbury); Peter Hooper and Rob Heaslip (South Coast Realty Victor Harbor); and Mark and Sam Forde (Harcourts South Coast).
Homely co-founder Jason Spencer said the platform had experienced “tremendous support” from South Australian agencies.
“The speed at which we’ve been welcomed to the table by agents looking for a more sustainable advertising model shows there is an appetite for an alternative, industry-backed real estate portal like Homely,” he commented.
The news of new partnerships comes as Homely has revealed the appointment of Mark Cullinan to senior partnership manager in South Australia.
Mr Cullinan has been tasked with leading all partnerships with agencies across the state, and joins the business after more than nine years at NewsCorp working high-level sales roles.
“With so many new partners in the region and a real appetite for Homely across a range of agents, it’s key to have the right people on the ground,” Homely national sales manager Rory Cook said.
“It’s great to have Mark on the team. In the short time he’s been with us, he’s been instrumental in helping take our South Australian arm of the business from strength to strength.”
Mr Cullinan said: “I’m delighted to be working for Homely and help cement our place in SA as the industry-backed, affordable alternative.”
For the new senior partnership manager, “what excited me most about joining Homely were the points of difference Homely offers”.
“We help agents improve their digital presence, and have been able to bring a strong base of partners on board through our Homely agent participation program, which has been very well received here in SA,” he said.
He added that it has been “great to work alongside national sales manager Rory Cook and our CEOs and co-founders Jason and Adam Spencer to deliver Homely’s message to the market”.