The Melbourne-based email marketing start-up has been acquired by real estate tech platform MoxiWorks.
Currently in use by over 40,000 agents and across thousands of real estate and mortgage offices in Australia, New Zealand and the United States, the company was acquired by the Seattle tech company for an undisclosed sum.
It will join MoxiWorks’ suite of CRM software, which includes recruiting and marketing systems, a websites platform, and back-office support.
Since its establishment in 2015, ActivePipe has gained notice for its use of AI and predictive tech to keep agents in touch with prospective clients while also simplifying the process through automation.
York Baur, MoxiWorks’ chief executive, said ActivePipe had proven to be a productive tool for that all-important task of lead generation.
“Working to nurture your sphere is the gift that keeps on giving. ActivePipe will help you, the broker and agent, spend less time worrying about where your next lead is going to come from and instead use AI technology to nurture the leads that are already in your sphere,” Mr Baur said.
“With rising interest rates, tight inventory and an uncertain economic future, dependence on paid cold leads that don’t convert is a recipe for disaster.”
Ash Farrugia, co-founder and CEO of ActivePipe, expressed his faith that the business would be in good company at MoxiWorks, particularly as ActivePipe has been a part of the brand’s affiliated network for the past three years.
“We have been partners for years with MoxiWorks and could not be more thrilled by the opportunity to create something really powerful by becoming part of the MoxiWorks family,” Mr Farrugia said.
“Partnering with MoxiWorks was the natural next step for ActivePipe given its market leading position in the residential real estate market. This is an exciting and pivotal time to be in the proptech space and we are confident in this next chapter with MoxiWorks.”
Mr Baur said this latest acquisition was the next step in the company’s plan to assemble “the best and brightest products and people in the real estate tech world”.
“We believe in the power of high-quality people and that bringing together innovative companies will truly bring our industry into the future,” he said.
ABOUT THE AUTHOR
Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.