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Deep Blue Company continues pursuit of digital marketplace

By Grace Ormsby
04 March 2022 | 9 minute read
digital marketing reb

The proptech business has finalised the acquisition of a conveyancing firm, as it aims to cover all elements of the property journey.

In a statement, Deep Blue Company (DBC) has welcomed bytherules (BTR) into its stable of brands, which already features the likes of conveyancing.com.au, First Class Legal, Rapid Building Inspections, and Offer to Own.

Christopher Lane is the chief executive of Deep Blue Company and said they admire the more than a decade of work done by BTR in the sale-to-settlement process.

He expressed excitement at the prospect of bringing “even greater efficiency and transparency to the real estate industry through our ever-increasing national footprint”.

“I’m looking forward to learning from the great team at bytherules, and working with them to make a significant impact. We believe people want choice when it comes to all the services available between sale to settlement, and this acquisition is a key step in bringing our vision to life,” he said.

DBC chairman Adam Lewis has also weighed in, calling the acquisition “a significant milestone of growth”.

He called it “a sign not only of our progress towards becoming a world leading, digitally enabled sale-to-settlement platform, but of our potential for the future”.

“This acquisition is a testament to the unparalleled work that DBC is doing to create efficiency and transparency through scale, in what is an opaque industry for consumers in Australia.”

For bytherules’ managing director Chris Collinge and principal director Joseph McMahon, the alignment of their business with Deep Blue Company brings unique opportunities with it.

They expressed: “We’re thrilled to be joining DBC. Our mutual vision to improve the property process makes this a natural fit. We look forward to seeing even greater growth and success for bytherules as a part of DBC, as we benefit from their industry knowledge and scale to bring about meaningful change.”


Grace Ormsby

Grace Ormsby

Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.

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