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REIA unveils multi-year BNPL partnership

By Kyle Robbins
13 May 2022 | 1 minute read
BNPL partnership

In a sign of the times, the Real Estate Institute of Australia (REIA) has signed a multi-year partnership with a Western Australia-based buy now, pay later (BNPL) provider.

The REIA just this week revealed it had entered the exclusive, three-year partnership agreement with Realty Assist. 

The partnership agreement is reportedly mutually beneficial to both the REIA and Realty Assist. On the one hand, it will support crucial thought leadership within the REIA to assist them in their goal of increasing home ownership affordability, while simultaneously boosting future institute-based award programs, including the Australasian Auctioneering Championships (AUSTROS).

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On the other hand, REIA reported that Realty Assist sees the benefit of an increased network and reach. 

REIA president Hayden Groves has celebrated the agreement with Realty Assist and expressed his excitement at the potential benefits of the partnership.

“Realty Assist is a brilliant product and REIA, through its membership network of the state and territory institutes, will ensure the real estate practitioners are encouraged to use the suite of solutions it provides,” Mr Groves said.

“Realty Assist has a range of solutions in place that can assist buyers, sellers, investors and tenants and enhance the real estate experience for all players in the Australian property market.

Realty Assist chief executive Sam Rettke acknowledged the importance of the partnership in allowing the brand to expand its network of assisted agents, saying: “Partnering with REIA gives us the ability to assist more agencies Australia wide. 

“As cliché as it sounds, Realty Assist with the core word assist was founded to do just that and assist the real estate industry.

“We see agencies look to the institute for advice around compliance, regulatory requirements and more, so having the REIA give us their stamp of approval is something we’re extremely proud of.

“We’re already positioned as the market leader in Australia and this partnership with REIA will only see the adoption of the Realty Assist portal increase even further which is super exciting.”

REIA unveils multi-year BNPL partnership
Hayden Groves Sam Rettke reb
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